Who are they? They’re social medial icons with a great following. They could be youtube users, industry experts, bloggers, celebrities, activists, enthusiasts...
What do they do? They try to influence our daily habits. For example: what brands you should buy, how can you make up, how you should dress to be on fashion, etc. They collaborate with companies to create campaigns that increase the brand awareness, and offer sales by promoting a brand or product to their social audience. Sometimes they sponsor blog posts through a post written by an influencer to promote a business.
Do you think influencers “work” for nothing? Absolutely no. People who follow influencers buy their products and brands and pay influencers a percentage of the products they promote.ometimes, influencers create their own brands and participate in a Marketplace where you must pay an entrance to see them and you might buy their dress or take a picture with them.
Some of the best known influencers are: Oscar Casas (@oscar_casas), Aida domenech (@dulceida), Chiara Ferragni (@chiaraferragni), Cameron Dallas (@camerondallas)
In my opinion the influencers we follow now, especially teenagers, won’t be on fashion in the future, because a 60 years person will not dedicate his/her life to influence people because they will have earn a lot of money with us, so they won’t need to work.
Finally, remember that: you think you are a very important person to them, but in fact, you are just a follower.
Marta R. M.
3rd ESO B
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